I started my business doing Lettering and Watercolor. It was something I could do from home to scrape together a little pocket money while I was busy with my babies. Over time, my little business evolved with the gift of technology. An iPad made it oh-so-much easier to create whenever I felt like it. I start doodling more and more, and channeling my previous life as a Marketing Gal Friday, I quickly turned doodles into logos.
I started creating them here and there, doing little graphic design projects as they came up. It was fun, and I enjoyed the creative challenge. But as I began to think about my clients, I painfully realized that I was doing them a huge disservice by giving them a little peek, while not understanding the whole picture. If you’ve found yourself tempted to grab for that independent, floating logo, I’m just going to leave this right here…
Your logo is not your Brand.
It may be a pretty picture, and I LOVE pretty pictures, but it is only one very small element in a much larger panorama. Your Brand is your personality, your tone, the manner in which you conduct business and carry out your relationships and so much more!
So, if you want to know how your Brand should visually communicate, you must ask the deeper questions that will allow you to gather the pieces to build a strategy that will carry you over the course of time. Like,
How do you want to be perceived?
Who is your ideal customer?
How do you want to make them feel?
I start with twenty deep-dive questions before I ever start thinking about design. Want to know what they are? Drop me a line here, and I’ll send you a link to my Brand Survey. Do the work up front, and I assure you- you’ll never be tempted to reach for that empty, pre-designed logo again!
I believe in the ultimate satisfaction of a life well-lived. In not having to choose between prioritizing work over family. I believe in the extraordinary beauty of personal relationships and the influence they have over us to change the world for the better. I believe that good design should be deemed a necessity for living, not a luxury. I affirm my own power to cultivate and manifest an abundant life for myself, and to encourage and nurture a culture of love, faith and light on behalf of my community. And I believe in the divine commission over us all to help others seize their own potential and ultimately design a life they love.